Nothing says a perfectly balanced and healthy body like a classical Greek statue! Dr. Pierre Brunet was looking for a brand for his new chiropractic practice located in Ottawa’s Beechwood Village. Brunet, the chiropractor for the Ottawa Champions pro baseball team, welcomes all clients, but has a sports-health focus. While traditional chiropractors look after back health, Brunet takes a more holistic and evidence-based approach, that is safe, effective and preventative for conditions that originate from the muscular, skeletal and nervous systems.
The Discobolus of Myron, the famed Greek sculpture completed at the start of the Classical Period, depicts a youthful ancient Greek athlete throwing discus, about 460–450 BC. The discus thrower depicted is about to release his throw and has come to symbolize the enduring pattern of athletic energy. Aerographics has distilled this classical three dimensional figure into a mono-line illustration that expresses the body’s musculature in motion. The distilled image becomes a modern take on the classic concept and avoids the dated graphic tropes employed by most chiropractors today—dancing gestural figures, or literal depictions of spines or spinal discs.
