Since 1976, Aerographics has created superior graphic design for thousands of clients. For many, this design relationship begins with a new brand and logo. This simple distilling of the business entity’s character and mission is often the first seed that is planted from which much of the corporate brand grows. Having a logo or logotype is critical to developing a professional image and pride of business. Here is a small selection of the hundreds of brands we have created over the past four decades.
The Discobolus of Myron, the famed Greek sculpture completed at the start of the Classical Period, depicts a youthful ancient Greek athlete throwing discus, about 460–450 BC. The discus thrower depicted is about to release his throw and has come to symbolize the enduring pattern of athletic energy. Aerographics has distilled this classical three dimensional figure into a mono-line illustration that expresses the body’s musculature in motion. The distilled image becomes a modern take on the classic concept and avoids the dated graphic tropes employed by most chiropractors today—dancing gestural figures, or literal depictions of spines or spinal discs.
Barry J. Hobin and Associates Architects has been in practice in Ottawa for 40 years. Now the senior partners are planning to withdraw and new blood and new partners will drive the success of the company in the future. This transition meant a new name—Hobin Architecture—and a new brand that spoke of the past but looked to the future.
For 50 years the Canadian Owners and Pilots Association has been the collective voice of Canada’s general aviation landscape. And for 50 years they had the same brand—a much-loved depiction of a pair of vintage pilot’s wings. With the average age of COPA members being 20 years older than the average age of a Canadian pilot, the progressive management of the organization wanted to engage a wider and younger audience with a brand that spoke to the fun and social aspects of general aviation and aircraft ownership.
Canadensis is a Latin term meaning of Canada, used in taxonomy to denote species indigenous to or strongly associated with Canada. It was the name chosen for a national botanical garden in Ottawa on land belonging to the Central Experimental Farm. Canadensis: The Garden of Canada will offer a unique place to celebrate our great natural heritage and demonstrate our ongoing commitment to sustainability in the context of climate change.
Canadensis will display, interpret and promote Canada's botanical diversity and beauty, as well as Canada’s vast horticultural, agricultural and arboricultural knowledge and expertise.
